BRANDING
MOOD SWING
2017
REBRAND
With the intention of reflecting the daily life of our audience, we developed a series of live-action idents and graphic assets that helped us make amazing short-form content to run on-screen and throughout every social media platform where MTV lives. The final global delivery included more than a thousand assets that each region can customize according to their particular needs, such as insights or language.
ARTIST IDENTS
2016-2017
BRAND IDENTS
As part of the different MYV rebrands, we commissioned artists from around the world to create eclectic, edgy, and artful 15 seconds animated idents. The project consisted of a monthly delivery where four artists had the chance to interpret their vision of technology or a particular feeling, that people love to make, watch and share.
MTV BREAKS
2016
REBRAND
MTV Break is an initiative that seeks and supports young creatives of different disciplines so they can make the most out of their talent. Since most of the scouting is done in digital media, we used this iconography to build a dynamic and modern system. Launched during the EMAs 2015, the new image has had great acceptance with the audience.